Themis Analytics are a local tech company with a place on the world stage. They help pharmaceutical companies get greater value from their market data and work with ten of the top 25 pharmaceutical companies worldwide. With an ambition to communicate with greater impact, they had outgrown their identity and needed Bowline Communications to align their brand with their new business strategy.
Bowline created a new brand identity and narrative supported by a 12-month marketing plan. A new responsive website was developed – with a focus on simplifying Themis’ service offer, emphasising key customer benefits and using plain English. Bowline also produced a suite of branded materials including stationary, templates, sales presentations and event collateral to support the team with day-to-day communications requirements. In addition to the marketing plan, which covers social, online advertising, direct marketing and PR, Bowline assisted Themis with a key employee engagement project, centred on a re-launch of their brand values. The voice of the employee will continue to be an integral part to the re-brand of this organisation and how they engage with customers moving forward.