Studio members Motherlode Media are completing a digital marketing campaign for the 50th anniversary of The Beatles Yellow Submarine which is being screened around the globe.
The project spans a global campaign including theatrical trailers, a website build incorporating a ticketing interface, and produced content for a three-month rollout across The Beatles official social media channels.
On behalf of Apple Corps, they worked with Picture House cinemas in the UK and Abramorama in the US marketing the film’s 50th-anniversary return to the big screen. They also worked with Universal Music to support the soundtrack and merchandise programme.
An icon of psychedelic pop culture, Yellow Submarine is a colourful musical spectacle and an exhilaratingly joyful cinematic experience for all ages – filled with visual invention, optical illusions, wordplay and glorious music.
We are delighted to welcome Boson Web to the Glove Factory creative business community.
But what do they do? Who are they? Let’s ask them a few questions to out more …
Tell us about Boson Web?
We’re an award-winning web agency specialising in WordPress websites. For over 15 years, we’ve helped our clients to stand out online with engaging web design, bullet-proof web development and responsive support.
Give us your top 5 quick tips for clients working with a web agency?
Describe what outcome you’re looking for. Set the goals and the anticipated Return on Investment (ROI).
Consider who your audience is, what they want and how you meet their needs. Share that information with your agency.
Explain what you think you need but don’t be too prescriptive. Leave room for your agency to offer ideas and solutions to achieve your goals.
Set a budget and share it with your agency/developer. That doesn’t mean you have to spend it all, it simply helps them to propose the most appropriate solution.
Think about what ongoing support you’ll need and talk to your agency about how they can help ongoing.
Plan your website launch and consider how you’ll drive traffic to your website.
Who’s in the team and what item would each take to a desert island?
Rich – An iPod loaded with an Audible subscription – or a kettlebell Steve – Speedos Fiona – My golden retriever Casper – a woman’s best friend and would make a great pillow 😉 Will – England shirt Daisy – A king-size bed Tom – An inflatable raft with oars Ash – (still thinking…)
Three adjectives that describe Boson Web?
Precise. Loyal. Continual.
What are you enjoying most about your new home at Glove Factory Studios?
The view! Our offices overlook the lake. And the atmosphere – there are lots of other creative businesses here.
Over drinks and delicious “nibbles”, a group of Glove Factory Studio members got together on the glorious evening of Tuesday 10th May in The Field Kitchen. Studio member Robin Worrall, of Design and Brand Consultancy Rednine, led a discussion on the effect that social media has on our lives from a personal and business perspective.
“We agreed that we live in a time when connectivity has never been so intense. One tweet can turn the world on its head, making and breaking an individual in the blink of an eye. But are we actually observing and absorbing what we see and hear – do we stop to think or are we continually on transmit?
We talked about how social media is scaling to a peak of information overload and a propensity towards narcissism, it’s all about ‘me’ and ‘what I’m doing’. Events are a sea of cameras recording, but are people missing the actual ‘moment’ in favour of posting how fun/exciting/important/interesting their lives are. Are we all venturing into cyberspace and away from actually living and enjoying what and who are most important to us?
We were left considering what tomorrow may look like for the next generation as they seek validation from their anonymous virtual fanbase. How we all need to employ a strong will to self police our attachment to the barrage of communications and whether niche subject groups will emerge and replace the masses.” Robin Worrall.