Tag Archives: Robin Worrall

Robin Worrall

Robin Worrall, The Brand Builder

Studio member Robin Worrall, of Design and Brand Consultancy Rednine, is an experienced design director; imagining, inventing and inspiring creative solutions for start-up to scaleup clients.

We were excited to have Robin as our speaker at the Holt Business Network breakfast in September. He gave an inspiring, upbeat talk with top tips and lots of food for thought on what to consider when building a brand.

His talk was captured on video by studio members Jooka. You can watch it here.

HBN BREAKFAST: ROBIN WORRALL, THE BRAND BUILDER / Event expired

Friday 2nd September
8am to 9am

 

Admission is FREE
RSVP info@glovefactorystudios.com

Studio member Robin Worrall, of Design and Brand Consultancy Rednine, is an experienced design director; imagining, inventing and inspiring creative solutions for start-up to scaleup clients.

He has originated and managed brands including The International Festival for Business, child nutrition initiative Start Smart for Ella’s Kitchen, Quill, Summit, Tech City UK, Tech Nation, Tech London Advocates, WANdisco, Vonage, Mishcon de Reya, British Business Bank and more recently has been appointed to direct a suite of initiatives for HRH The Duke of York including Pitch@Palace and iDEA (Inspiring Digital Enterprise Award). He has also worked closely with award winning PR company Seven Hills as Head of Design furnishing their broad international client base with creative campaigns.

During this Business Network Breakfast, Robin will give a simple introduction into how to plan the lifecycle of a brand and will offer some clear thinking to consider as you venture forth. From launch to legend – whether you have the gem of an idea or are planning to reposition an established brand, these straight forward steps will help guide the path ahead. Robin believes that understanding the “why” is the starting point for all brands and will offer guidance on how this can be defined and executed to ensure you take off advantage of all avenues available.

Studio Members’ Social

Over drinks and delicious “nibbles”, a group of Glove Factory Studio members got together on the glorious evening of Tuesday 10th May in The Field Kitchen. Studio member Robin Worrall, of Design and Brand Consultancy Rednine, led a discussion on the effect that social media has on our lives from a personal and business perspective.

“We agreed that we live in a time when connectivity has never been so intense. One tweet can turn the world on its head, making and breaking an individual in the blink of an eye. But are we actually observing and absorbing what we see and hear – do we stop to think or are we continually on transmit?

We talked about how social media is scaling to a peak of information overload and a propensity towards narcissism, it’s all about ‘me’ and ‘what I’m doing’. Events are a sea of cameras recording, but are people missing the actual ‘moment’ in favour of posting how fun/exciting/important/interesting their lives are. Are we all venturing into cyberspace and away from actually living and enjoying what and who are most important to us?

We were left considering what tomorrow may look like for the next generation as they seek validation from their anonymous virtual fanbase. How we all need to employ a strong will to self police our attachment to the barrage of communications and whether niche subject groups will emerge and replace the masses.” Robin Worrall.