Content Coms has signed up to the Creative Climate Disclosure, a new initiative which seeks to minimise the carbon conflicts of the creative communications sector.

“Now and moving forward, we will only work with clients whose values and whose own commitments are as strong as ours. We strongly believe agencies have to be part of the solution, not part of the problem. We are a $1.3 trillion sector, after all.”-  Joanna Watchman, CEO & Founder, Content Coms

The programme has been spearheaded by change-agency Futerra in response to Extinction Rebellion’s (XR) call to advertising agencies to “Declare a climate & ecological emergency and act accordingly”.

Signatories are asked to disclose by the end of 2019 where client work and sales turnover comes from by sector, indicating any ‘high carbon clients’ and highlighting any climate conflicts. Disclosure Reports will be published on the Creative Climate Disclosure website.

However, as the open Climate Emergency and Creative Conflict Letter explains:

“Disclosure is only the first step on a journey that must lead to divestment – divesting agency client rosters of these clients. Agencies need to align our businesses with the climate science, just like everyone else.”

Alongside agency signatories, individual creatives are able to sign up to commit simply not to work on fossil fuel client briefs.

“We encourage all agencies to sign and disclose, for employees to rise up and demand change, for individual creatives to use their talent on the right side of history. We are running out of time.” – William Skeaping, Extinction Rebellion

Well done to Glove members Content Coms for leading the way!

If you’re an agency or creative who recognises the state of the world we live in, and want to do something about it, read the Climate Emergency and Creative Conflicts letter and declare your commitment.