Friday 8th November 2019
8am to 9am

Admission is FREE
Book via Eventbrite

 

What does ‘good’ design look like?

Dieter Rams wrote The Ten Principles of Good Design about 40 years ago. His ‘less, but better’ approach to design has inspired a host of products and a generation of designers.

Jony Ive (designer of iPods, iPhones, iMacs and many other things beginning with an ‘i’) once wrote of him:

He remains utterly alone in producing a body of work,
so consistently beautiful, so right and so accessible.

In November’s Rooster Talk, Andrew Eberlin will explore those guiding principles and explain why they are still relevant in today’s complex world, offering a view on how good design:

• Can be useful, beautiful and long lasting.
• Can help reduce yearning for instant gratification and desiring the next big thing.

Less, but better… less design is not a constraint,
but an advantage which allows us more space for our real life.
(Dieter Rams)

After spending a few years in the corporate world, Andrew Eberlin escaped to set up his own web design business in Bradford on Avon 13 years ago. Brighter Side develop easy to use websites which balance creativity with results.

Join us for November’s Rooster Talk. Free admission with coffee and croissants from The Field Kitchen.