Rooster Talks: How to Build a Recession-Proof Marketing Campaign

Friday 1st March

Free admission
Book via Eventbrite

In an economic downturn, marketing is more important than ever – but budgets need to work harder. How can you make sure your activities deliver on valuable leads?

Join Esther Griffin from Content Coms to learn how you can build a successful lead generation campaign – one that cuts through the noise and delivers the right message, to the right audience, at the right time. She’ll talk you through Content Coms’ 5-step methodology that anyone can deploy to ensure their marketing activities deliver results.

Esther is a specialist in communications strategy and content-led campaigns for companies in the energy arena. Over the years, she has amassed a phenomenal knowledge of the factors that drive the energy market including policy, regulation and funding mechanisms. With a particular passion for campaigns that propel us towards Net Zero emissions, Esther is one of the most skilled – and proven – communicators you’ll ever meet. Her particular interests include: UK Policy drivers for industrial & commercial decarbonisation; Delivery of Net Zero ambitions; Energy-related regulation & compliance.

Esther’s work on the industry-leading content platform The Energy Advice Hub was shortlisted for the 2022 awards (Best Consumer Marketing Campaign) and in three categories of The Drum Awards.

A graduate of English and French from the University of Exeter, Esther also holds a CIM certificate in Professional Marketing. She began working in the environment and sustainability sector in 2008.

Before joining Content Coms, Esther worked at The Carbon Trust in London, and on the Environmentally Sustainable Design team of an inner city council in Melbourne.

You may arrive from 8:45am to enjoy complimentary coffees, teas, and delicious breakfast platters prepared by our on-site cafe Wild Herb at The Field Kitchen, before taking a seat for Esther’s presentation with a Q&A to finish by 10am.

This is a FREE event, but please book to reserve your seat