Friday 5th May
8am to 9am
Do you know what it takes to plan an effective advertising campaign? Do you understand the value of market research, goal setting and key performance indicators to planning your campaign strategy?
Using examples of very good (and very bad) advertising, Ryan Vaughan of studio members Little Lightbulb will guide you through how to utilise these essential elements when implementing a campaign, and how you can harness social media and readily available data to ensure it’s complete success.