Tag Archives: Content Coms

Creative Climate Disclosure Content Coms

Content Coms sign up for Creative Climate Disclosure

Content Coms has signed up to the Creative Climate Disclosure, a new initiative which seeks to minimise the carbon conflicts of the creative communications sector.

“Now and moving forward, we will only work with clients whose values and whose own commitments are as strong as ours. We strongly believe agencies have to be part of the solution, not part of the problem. We are a $1.3 trillion sector, after all.”-  Joanna Watchman, CEO & Founder, Content Coms

The programme has been spearheaded by change-agency Futerra in response to Extinction Rebellion’s (XR) call to advertising agencies to “Declare a climate & ecological emergency and act accordingly”.

Signatories are asked to disclose by the end of 2019 where client work and sales turnover comes from by sector, indicating any ‘high carbon clients’ and highlighting any climate conflicts. Disclosure Reports will be published on the Creative Climate Disclosure website.

However, as the open Climate Emergency and Creative Conflict Letter explains:

“Disclosure is only the first step on a journey that must lead to divestment – divesting agency client rosters of these clients. Agencies need to align our businesses with the climate science, just like everyone else.”

Alongside agency signatories, individual creatives are able to sign up to commit simply not to work on fossil fuel client briefs.

“We encourage all agencies to sign and disclose, for employees to rise up and demand change, for individual creatives to use their talent on the right side of history. We are running out of time.” – William Skeaping, Extinction Rebellion

Well done to Glove members Content Coms for leading the way!

If you’re an agency or creative who recognises the state of the world we live in, and want to do something about it, read the Climate Emergency and Creative Conflicts letter and declare your commitment.

Content Coms at Glove Factory Studios

Bring Back the Brochure: A Marketer’s Manifesto

B2B communications consultancy Content Coms and its partner company, Mike Garlick Design, are calling for businesses to re-think their approach to customer engagement by making a pledge to their Bring Back The Brochure Manifesto.

With consumer appetite for digital media apparently u-turning, a 21st century reimagining of the humble brochure could well give ambitious businesses an edge.
However, the drab and dreary brochures that are the ‘norm’ for so many SMEs are unlikely to hit the mark.

Dare to be different
Think of a brochure and the chances are a picture of a mundane, corporate sales tool comes to mind. But, best 21st century brochures dare to be different. They provoke readers with abrupt, surprising headlines. They include out-of-the-ordinary visuals. They draw people in through engaging storytelling and powerful creative.

1. A brochure doesn’t need to look like a brochure.
Or, at least, it shouldn’t look like the brochures we’re used to seeing. By daring to be different, a brochure commands its target’s attention.

2. A brochure should be unique.
Present your brand’s story in an innovative way. (Our own ‘Little Book’ series of micro-brochures are perfect examples of a format that delights, informs and engages.)

3. A brochure should aim for longevity.
Brochures shouldn’t be a short-term fix. Use great messaging and strong visuals to tell a story that lasts.

4. A brochure should show your personality.
Templated emails often strip brand personalities away. A brochure is a chance to show your human side.

5. A brochure should be memorable.
The sheer volume of e-communications that are fired out ensures each new e-message is but fleeting. A brochure should be notable – or even extraordinary.

Make 2017 the year your brochure collateral bounces-back, give us a call.
0203 176 5442 or visit www.contentcoms.co.uk

Content Coms at Glove Factory Studios

Content Coms

Content Coms is widely recognised as one of the UK’s leading B2B consultancies specialising in communications strategies for the energy, technology and commercial goods and services sectors.

Founded in 2009, they deliver rock solid marketing strategy coupled with hardcore customer analysis. They give businesses a voice, a personality and position; delivering tangible results and provide a foundation for business growth.

ph 0203 176 5442