Tag Archives: Marketing

Content Coms at Glove Factory Studios

Bring Back the Brochure: A Marketer’s Manifesto

B2B communications consultancy Content Coms and its partner company, Mike Garlick Design, are calling for businesses to re-think their approach to customer engagement by making a pledge to their Bring Back The Brochure Manifesto.

With consumer appetite for digital media apparently u-turning, a 21st century reimagining of the humble brochure could well give ambitious businesses an edge.
However, the drab and dreary brochures that are the ‘norm’ for so many SMEs are unlikely to hit the mark.

Dare to be different
Think of a brochure and the chances are a picture of a mundane, corporate sales tool comes to mind. But, best 21st century brochures dare to be different. They provoke readers with abrupt, surprising headlines. They include out-of-the-ordinary visuals. They draw people in through engaging storytelling and powerful creative.

1. A brochure doesn’t need to look like a brochure.
Or, at least, it shouldn’t look like the brochures we’re used to seeing. By daring to be different, a brochure commands its target’s attention.

2. A brochure should be unique.
Present your brand’s story in an innovative way. (Our own ‘Little Book’ series of micro-brochures are perfect examples of a format that delights, informs and engages.)

3. A brochure should aim for longevity.
Brochures shouldn’t be a short-term fix. Use great messaging and strong visuals to tell a story that lasts.

4. A brochure should show your personality.
Templated emails often strip brand personalities away. A brochure is a chance to show your human side.

5. A brochure should be memorable.
The sheer volume of e-communications that are fired out ensures each new e-message is but fleeting. A brochure should be notable – or even extraordinary.

Make 2017 the year your brochure collateral bounces-back, give us a call.
0203 176 5442 or visit www.contentcoms.co.uk

Content Coms at Glove Factory Studios

Content Coms

Content Coms is widely recognised as one of the UK’s leading B2B consultancies specialising in communications strategies for the energy, technology and commercial goods and services sectors.

Founded in 2009, they deliver rock solid marketing strategy coupled with hardcore customer analysis. They give businesses a voice, a personality and position; delivering tangible results and provide a foundation for business growth.

ph 0203 176 5442

The team at Team Eleven gets bigger

Since Team Eleven started in January as a 2-person business they’ve recorded phenomenal growth on the back of impressive client wins for Asics and Renew Health as well as growing existing clients including Invisalign Europe. Now their latest recruit, Charlotte Bosanko, joins them as Senior Account Manager from Village in Bristol.

Sophie Gibson, Client Partner, said, “We feel at home at Glove Factory Studios with the right mix of facilities, space, relaxation and creative inspiration. The environment is perfect for the type of marketing agency we are and it’s a great place to start our business. The support we’ve received from the team at Glove Factory Studios has been amazing and they’ve helped us to manage our growth with facilities to match our changing needs. We’re thrilled that Charlotte has joined the team and will help us maintain our focus on developing first-class relationships with clients.”

Team Eleven work as a true marketing partner and have a proven track record of growing businesses with immediate impact and sustaining momentum. They don’t subscribe to the conventions of the marketing channel landscape. Their business is the business of whatever is the right solution for their clients to help them become un-stuck, grow or change through strategic thinking, creative excellence and a commitment to proper client service.