Tag Archives: Team Eleven

Good Mood Food TV Campaign

Team Eleven’s ‘Good Mood Food’ TV Campaign launched

Team Eleven has revealed a fantastic new TV campaign for client Wiltshire Farm Foods.

The marketing agency’s new campaign ‘Good Mood Food’ takes Wiltshire Farm Foods in a new direction, moving away from celebrity endorsement and instead featuring real people enjoying life, love and friendship.

We felt very strongly that we wanted executions which focused on the audience but we also knew the risks of working with an elderly audience – if you’re too ‘advertising’ they’ll turn off – there would be no grannies at the bingo with pink hair ageing well, this is about aspiration but within reason.

Great work!

Watch Campaign on Team Eleven Website

‘Good Mood Food’ TV Campaign for Wiltshire Farm Foods


Team Eleven #4millionsmiles

Team Eleven announces global campaign #4millionsmiles

Marketing agency, Team Eleven, has announced the global campaign #4millionsmiles. Align Technology, manufacturers of the Invisalign teeth-straightening system is donating $1 to charity Operation Smile for every smile shared on social media in celebration of the company’s 4 millionth Invisalign patient.

Fronted by the 4 millionth patient, London-based Matthew Webb, the campaign includes press ads in the Times newspaper, in print and online, takeover video content on YouTube health and beauty channels and native video advertising.

The socially-motivated campaign encourages viewers to ‘share their smile’ by posting a picture of themselves with the #4millionsmiles hashtag on Twitter, Facebook or Instagram. In return, Align Technology is reaffirming its commitment to help provide treatment to children around the world born with cleft lip and cleft palate, and will donate $1 to Operation Smile for every public share of a photo of a person’s smile on social media platforms with the hashtag #4millionsmiles – as part of Align’s donation pledge to Operation Smile.

Each shared photo is displayed on a social feed website, 4millionsmiles.com, which shows the spread of participants, and the impact of the campaign, across the globe. Align Technology has set the ambitious goal of reaching $1m by the end of 2018, a figure that will make a real difference to the lives of poverty-stricken children everywhere.

Sonya Link, Associate Director, Consumer EMEA, Invisalign comments: “Ensuring our own celebration was tied into our corporate social responsibility initiative with Operation Smile was important to us and the strategy of creative, global co-operation and results of the campaign have been incredibly impressive.”

Sophie Gibson, Client Partner at Team Eleven, comments: “The 4 million smiles campaign demonstrates, not only what the power of a smile can achieve, but also how a powerful, global campaign can be created in a space of time through strong belief and relationships with clients.”

In a campaign coup, Team Eleven has also successfully enlisted the support of two of the most famous smilers in the news at the moment. Recently married cycling couple Laura Trott and Jason Kenny, both had Invisalign treatment ahead of their big day. Their involvement is as a result of Team Eleven’s social media touchpoint strategy, which transformed existing patients globally into campaign ambassadors for the cause.

The team at Team Eleven gets bigger

Since Team Eleven started in January as a 2-person business they’ve recorded phenomenal growth on the back of impressive client wins for Asics and Renew Health as well as growing existing clients including Invisalign Europe. Now their latest recruit, Charlotte Bosanko, joins them as Senior Account Manager from Village in Bristol.

Sophie Gibson, Client Partner, said, “We feel at home at Glove Factory Studios with the right mix of facilities, space, relaxation and creative inspiration. The environment is perfect for the type of marketing agency we are and it’s a great place to start our business. The support we’ve received from the team at Glove Factory Studios has been amazing and they’ve helped us to manage our growth with facilities to match our changing needs. We’re thrilled that Charlotte has joined the team and will help us maintain our focus on developing first-class relationships with clients.”

Team Eleven work as a true marketing partner and have a proven track record of growing businesses with immediate impact and sustaining momentum. They don’t subscribe to the conventions of the marketing channel landscape. Their business is the business of whatever is the right solution for their clients to help them become un-stuck, grow or change through strategic thinking, creative excellence and a commitment to proper client service.