FRAHM Packaging

D&AD 2021 Success for FRAHM

Congratulations to studio members Nick and Emmalou Hussey at FRAHM and the brilliant creative team at Supple Studio.

The packaging for FRAHM jackets has been recognised at this year’s D&AD Awards in two categories. A Wood Pencil for Writing for Design and shortlisted for Applied Print Graphics.

Reinforcing FRAHM’s ‘Tough Beautiful’ mantra, Supple Studios’ creative sees UK native beetles (nature’s very own tough and beautiful creatures), printed large scale onto FRAHM’s boxes and bags. You’ll certainly know when your jacket has arrived, although you might also need to revive the ashen-faced courier!

FRAHM also speak openly about mens’ mental health – with every jacket purchase supporting the charity Mind. The packaging tape carries the message ‘Open Up’ as an economical, playful way to remind recipients that their jacket purchase supports mental health.

Fantastic work all round!