Team Eleven has revealed a fantastic new TV campaign for client Wiltshire Farm Foods.

The marketing agency’s new campaign ‘Good Mood Food’ takes Wiltshire Farm Foods in a new direction, moving away from celebrity endorsement and instead featuring real people enjoying life, love and friendship.

We felt very strongly that we wanted executions which focused on the audience but we also knew the risks of working with an elderly audience – if you’re too ‘advertising’ they’ll turn off – there would be no grannies at the bingo with pink hair ageing well, this is about aspiration but within reason.

Great work!